Written by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.
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Key Benefit: Written by a leader in the management communication field and experienced consultant of over 80 companies, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming readers with the know-how, technique, and skills to successfully deal with managerial communication dilemmas they may encounter in the workplace. Key Topics: Focuses on building practical skills and strategies and examines different aspects of business speaking, including question-and-answer sessions, meetings, and group collaborations. Explores choices for writing style and group writing and demonstrates how to acquire more effective meeting management skills with topics ranging from persuasion strategies to pre-meeting relaxation techniques. Fourth edition now offers a more in-depth analysis of nonverbal delivery and listening skills; discussions on the use of color, visual image, and new forms of equipment for visual aids; indispensable advice on the writing process and efficiency; and integrated coverage on new technologies and cross-cultural communication that reflect increasing trends toward globalization, conglomeration, and specialization. Market: For business professionals.Excerpt. © Reprinted by permission. All rights reserved.:
HOW THIS BOOK CAN HELP YOU
If you are facing a specific managerial communication problem, turn to the relevant part of this book for guidance. For example:
If you don't have a specific question, but need general guidelines, procedures, and techniques, read through this entire book. For example:
If you are taking a professional training course, a college course, a workshop, or a seminar, use this book as a reference.
WHO CAN USE THIS BOOK
This book is written for you if you need to speak or write in a managerial, business, government, or professional context—that is, if you need to achieve results with and through other people. You probably already know these facts:
WHY THIS BOOK WAS WRITTENThe thousands of participants in various business and professional speaking and writing courses I have taught want a brief summary of communication techniques. Many busy professionals have found other books on communication skills too long, insultingly remedial, or full of irrelevant information.
This book is appropriate for you if you want a guide that is short, professional, and readable.
HOWTHIS BOOK IS ORGANIZED
The book is divided into four main sections.
Communication strategy (Chapter I )
Effective managerial communication—written or oral—is based on an effective strategy. Therefore, you should analyze the five strategic variables covered in this chapter before you start to write or speak: (1) communicator strategy (objectives, style, and credibility); (2) audience strategy (who they are, what they know, what they feel, and how you can motivate them); (3) message strategy (how to emphasize and organize); (4) channel choice strategy (when to write and when to speak); and (5) culture strategy (how cultural differences affect your strategy).
Writing (Chapters II, III, IV, and Appendices)
Chapter II offers techniques on the writing process, how to write more efficiently. Chapter III deals with "macro," or larger, issues in writing—including document design, structural signposts, and paragraphs or sections. Chapter IV covers "micro," or smaller, writing issues—including editing for brevity and choosing a style. The Appendices cover writing formats, grammar, and punctuation.
Speaking (Chapters V, VI, and VII)
The speaking section discusses three aspects of business speaking. Chapter V explains the verbal aspects—that is, what you say-in presentations, question—and-answer sessions, meetings, and other speaking situations. Chapter VI describes visual aids, including design, equipment, and practice. Chapter VII analyzes nonverbal delivery and listening skills.
The last section of the book contains Appendices that deal with business writing formats, unbiased language, grammar, and punctuation. Finally, the bibliography lists my sources.
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