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9780132664233

Strategic Management: A Competitive Advantage Approach, Concepts and Cases (14th Edition)

David, Fred R.

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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

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David, Fred R. Author
Published by Prentice Hall 2012-01-08 (2012)
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Book Description Prentice Hall 2012-01-08, 2012. Hardcover. Book Condition: New. 0132664232 CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. BRAND NEW. We are a tested and proven company with over 1,000,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0132664232ZN

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