Marketing for Hospitality and Tourism (6th Edition) - Hardcover
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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About the Author:
Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2013
- ISBN 10 0132784025
- ISBN 13 9780132784023
- BindingHardcover
- Edition number6
- Number of pages704
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Marketing for Hospitality and Tourism
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Prentice Hall PTR
(2013)
ISBN 10: 0132784025
ISBN 13: 9780132784023
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