Market-Based Management: International Version - Softcover
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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- PublisherPearson Educacion
- Publication date2011
- ISBN 10 0132848163
- ISBN 13 9780132848169
- BindingPaperback
- Edition number6
- Number of pages528
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International Edition
Market-Based Management: 6th International Version
Published by
Pearson Educacion
(2011)
ISBN 10: 0132848163
ISBN 13: 9780132848169
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Soft cover
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Book Description Soft cover. Condition: New. 5th or later Edition. Brand New International Edition textbook. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in US or Canada. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location. Seller Inventory # 001427
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