Essence of Competitive Strategy, The - Softcover

Faulkner, David; Bowman, Cliff

Softcover

ISBN 10: 0132914778 ISBN 13: 9780132914772

Publisher: Pearson P T R, 1995

Synopsis

: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.

About this title

About the Author:

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.

About this edition

• Publisher: Pearson P T R
• Publication date: 1995
• ISBN 10: 0132914778
• ISBN 13: 9780132914772
• Binding: Paperback
• Edition number: 1
• Number of pages: 144