International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.
"synopsis" may belong to another edition of this title.
A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations. Fully updated to include recently published research - a better balance between US and European research. Pricing and advertising material has been strengthened and more comprehensively woven into text. Instructor's material available. Postgraduates and advanced undergraduates studying international marketing and strategic marketing.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall College Div, 1991. Book Condition: Fair. N/A. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP69137064
Book Description Prentice-Hall 01/05/1991, 1991. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780133178920
Book Description Prentice-Hall 01/05/1991, 1991. Book Condition: used-good. GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780133178920
Book Description Prentice Hall College Div, 1991. Paperback. Book Condition: Used: Acceptable. Bookseller Inventory # SONG0133178927
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001302735
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97801331789204.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97801331789203.0
Book Description PRENTICE HALL, 1992. 554 S. New York/London/Toronto, very good condition. Bookseller Inventory # 37400
Book Description Prentice-Hall, 01.06.1991., 1991. Book Condition: Gut. 512 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 855 22,6 x 17,0 x 3,0 cm, Taschenbuch. Bookseller Inventory # 333409
Book Description Prentice Hall College Div, 1991. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-006-72-1422101