Fashion Sales Promotion: The Selling Behind the Selling - Softcover
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
"synopsis" may belong to another edition of this title.
From the Publisher:
In this Second Edition, Phillips -- demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit together--all toward the ultimate goal of giving readers the ability to apply the skills they've learned.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date1995
- ISBN 10 0133627993
- ISBN 13 9780133627992
- BindingPaperback
- Number of pages225
Top Search Results from the AbeBooks Marketplace
Stock Image
Fashion Sales Promotion: The Selling Behind the Selling
Published by
Pearson College Div
(1996)
ISBN 10: 0133627993
ISBN 13: 9780133627992
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_307185099
Buy Used
US$ 4.00
Convert currency
Stock Image
Fashion Sales Promotion: The Selling Behind the Selling
Published by
Prentice Hall
(1995)
ISBN 10: 0133627993
ISBN 13: 9780133627992
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G0133627993I4N00
Buy Used
US$ 7.98
Convert currency
Stock Image
Fashion Sales Promotion: The Selling Behind the Selling
Published by
Pearson College Div
(1995)
ISBN 10: 0133627993
ISBN 13: 9780133627992
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-016-02053
Buy Used
US$ 2.99
Convert currency
Stock Image
Fashion Sales Promotion: The Selling Behind the Selling (2nd Edition)
Published by
Prentice Hall
(1995)
ISBN 10: 0133627993
ISBN 13: 9780133627992
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-0133627993-6
Buy Used
US$ 80.86
Convert currency
Stock Image
Fashion Sales Promotion: The Selling Phillips, Pamela M.
Published by
Pearson College Div
(1995)
ISBN 10: 0133627993
ISBN 13: 9780133627992
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Used - Good. Seller Inventory # 9780133627992
Buy Used
US$ 98.11
Convert currency
Stock Image
FASHION PROMOTION SALES ADVERTISING
Published by
PEARSON EDUCACION
(1995)
ISBN 10: 0133627993
ISBN 13: 9780133627992
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Muy Bueno / Very Good. Seller Inventory # 100000000852239
Buy Used
US$ 989.98
Convert currency