The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing) - Softcover
his solid, comprehensive treatment of qualitative research by Alfred E. Goldman, Ph.D. and Susan Schwartz McDonald, Ph.D. presents both theory and practice, with a primary emphasis on the practical use of group interview methodologies to develop effective marketing insights. The volume is appropriate for moderators as well as marketing research generalists; product and marketing managers; and marketing educators. The Group Depth Interview is also suitable as a supplement to courses in consumer behavior, market research, and qualitative research.
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- PublisherPrentice Hall
- Publication date1987
- ISBN 10 0133654044
- ISBN 13 9780133654042
- BindingPaperback
- Number of pages192
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The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing)
Published by
Prentice Hall
(1987)
ISBN 10: 0133654044
ISBN 13: 9780133654042
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Paperback
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks2081
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