9780133956252
Marketing for Hospitality and Tourism
Philip Kotler; John Bowen; James Makens; James C. Makens
ISBN 13: 9780133956252
Publisher: Prentice Hall
Publication Date: 1995
Binding: Hardcover
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Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.
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