9780136079422

Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Clow, Kenneth E.; Baack, Donald E.

ISBN 10: 0136079423 / 0-13-607942-3
ISBN 13: 9780136079422
Publisher: Prentice Hall
Publication Date: 2009
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

Integrated Marketing Communications ; Corporate Image and Brand Management ; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.


Review:

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

  • Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
  • Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
  • The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
  • Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
  • Instructions and row-by-row help are provided throughout the software.
  • Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

Integrated Advertising, Promotion and Marketing Communications (4th Edition): Search Results

1.

Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 0136079423
ISBN 13: 9780136079422
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Prentice Hall. Paperback. Book Condition: New. Bookseller Inventory # DADAX0136079423

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 52.24
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
2.
International Edition
International Edition

Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 0136079423
ISBN 13: 9780136079422
Bookseller: global book store (Spring, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 5

Book Description: Soft cover. Book Condition: New. ***Absolutely Brand New Textbook***. ~International Edition Textbook~. Printed with High Quality Paper , Most international edition has different ISBN and Cover design. ship out same or next business day via DHL, 3-5 business days delivered. Bookseller Inventory # 10f150138157375

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 69.32
Convert Currency
Shipping: US$ 9.20
Within U.S.A.
3.
International Edition
International Edition

Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 0136079423
ISBN 13: 9780136079422
Bookseller: PRIORITY BOOKS (SPRINGFIELD, VA, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Soft cover. Book Condition: New. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Gray Scale. Book Cover And ISBN No May Be Different From Usa Edition. Restricted Sales Disclaimer Wordings Not For Sales In Usa And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Book. Bookseller Inventory # 9788131763292_US_136079423

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 72.37
Convert Currency
Shipping: US$ 6.65
Within U.S.A.
4.

Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 0136079423
ISBN 13: 9780136079422
Bookseller: Castle Rock (Amherst, NS, Canada)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97801360794221.0

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 86.51
Convert Currency
Shipping: US$ 3.99
From Canada to U.S.A.
5.

Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 0136079423
ISBN 13: 9780136079422
Bookseller: Murray Media (MIAMI SHORES, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 2

Book Description: Prentice Hall. Paperback. Book Condition: New. Bookseller Inventory # P110136079423

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 87.06
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
6.

Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 0136079423
ISBN 13: 9780136079422
Bookseller: Revaluation Books (Exeter, DEV, United Kingdom)
Bookseller Rating: 4-star rating
Quantity Available: 2

Book Description: Prentice Hall, 2009. Paperback. Book Condition: Brand New. 4th edition. 480 pages. 10.70x8.30x0.80 inches. In Stock. Bookseller Inventory # 4-0136079423

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 214.71
Convert Currency
Shipping: US$ 9.43
From United Kingdom to U.S.A.
View All Listings for this Book