Review:
Comprehensive coverage of the specialized terminology of all fields of media and communications: from advertising, book production, and broadcasting to telecommunications, theater, and typography. A must-have reference for anyone working in any area of media and communications--which, increasingly, includes almost everyone.
From Library Journal:
A "dinky" is a "small locomotive" or "anything small or compact, particularly a low-power spotlight . . .origin may be from 'dink,' which is Scottish for 'neat', or from baseball slang--a slow curve, called a 'dipsy-doo,' once called a 'dinky-doo.' " Such is the depth and breadth of information found in this comprehensive and well-designed dictionary. It currently has little competition, except for the Longman Dictionary of Mass Media & Communication ( LJ 8/82), an exceptional, if slightly dated, source. With its more than 30,000 total definitions (including jargon and slang) in a wide range of areas including communications technology, marketing, journalism, book publishing, graphic arts, advertising, and printing, this is a necessary purchase for communications collections and most academic and public libraries.
- Jo Cates, Poynter Inst . for Media Studies, St. Petersburg, Fla.
Copyright 1990 Reed Business Information, Inc.
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