Marketing management: Knowledge and skills : text, analysis, cases, plans - Hardcover

Peter, J. Paul

9780256030730: Marketing management: Knowledge and skills : text, analysis, cases, plans
Hardcover
ISBN 10: 0256030731 ISBN 13: 9780256030730
Publisher: Business Publications, 1986
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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

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  • PublisherBusiness Publications
  • Publication date1986
  • ISBN 10 0256030731
  • ISBN 13 9780256030730
  • BindingHardcover
  • Number of pages730
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