Strategic Marketing Management: Cases and Applications - Hardcover
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1992
- ISBN 10 0256105316
- ISBN 13 9780256105315
- BindingHardcover
- Edition number4
- Number of pages928
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Strategic Marketing Management Cases
Published by
McGraw-Hill Inc.,US
(1992)
ISBN 10: 0256105316
ISBN 13: 9780256105315
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Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39122010-75
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