Fundamentals of Selling: Customers for Life (Irwin Series in Marketing/Book and 3.5 Disk) - Hardcover

9780256212648: Fundamentals of Selling: Customers for Life (Irwin Series in Marketing/Book and 3.5 Disk)
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In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.

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  • PublisherMcGraw-Hill Education
  • Publication date1995
  • ISBN 10 0256212643
  • ISBN 13 9780256212648
  • BindingHardcover
  • Edition number5

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