Cases in Strategic Management - Softcover

Strickland, A. J.; Thompson, Arthur A., Jr.

Softcover

ISBN 10: 0256241481 ISBN 13: 9780256241488

Publisher: McGraw-Hill College, 1997

Synopsis

Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reliability overall.

About this title

About the Author:

A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

About this edition

• Publisher: McGraw-Hill College
• Publication date: 1997
• ISBN 10: 0256241481
• ISBN 13: 9780256241488
• Binding: Paperback
• Number of pages: 704