9780275924997
Marketing Public Transit: A Strategic Approach
Christopher Lovelock
ISBN 13: 9780275924997
Publisher: Praeger Pub Text
Publication Date: 1987
Binding: Hardcover
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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper "marketing mix"--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
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Marketing Public Transit: A Strategic Approach (Praeger Series in Public & Non-profit Sector Marketing) (ISBN: 0275924998 / 0-275-92499-8) Lovelock, Christopher Quantity Available: 1
Book Description: Greenwood Press;, 1988. Hardcover,ex-library, with usual stamps and markings, in good all round condition. 256pp., 650grams, ISBN:0275924998. Bookseller Inventory # 499535 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Public Transit: A Strategic Approach (Praeger Series in Public and Nonprofit Sector Marketing) (ISBN: 0275924998 / 0-275-92499-8) Lovelock, Christopher Quantity Available: 1
Book Description: Praeger Publishers. Hardcover. Book Condition: Good. 0275924998 Used, in good condition. Book only. May have interior marginalia or previous owner's name. Bookseller Inventory # 0275924998 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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