9780316172325
Blink: The Power Of Thinking Without Thinking
Malcolm Gladwell
ISBN 13: 9780316172325
Publisher: Little Brown & Co
Publication Date: 2005
Binding: Hardcover
Your Satisfaction is Guaranteed:
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.
Review:
"BLINK moves quickly through a series of delightful stories, all about the backstage mental process we call intuition....My first impression of BLINK--in blurb-speak--was 'Fascinating! Eye-opening! Important!'....If you want to trust my snap judgment, buy this book: you'll be delighted."
David Brooks, New York Times Book Review, 01/16/2005
Review:"The author's great strength lies in his stories, and here he crafts a number of engaging ones....All these stories are nicely written and most inform and entertain at the same time...."
Kirkus, 10/01/2005
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