9780321348104
The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
Marty Neumeier
ISBN 13: 9780321348104
Publisher: Peachpit Pr
Publication Date: 2005
Binding: Softcover
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Brand Gap (ISBN: 9780321348104) Neumeier, Marty Quantity Available: > 20
Book Description: New Riders Publishing, 2005. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # PB-9780321348104 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Paperback) (ISBN: 9780321348104) Neumeier, Marty Quantity Available: 10
Book Description: Pearson Education (US), United States, 2005. Paperback. Book Condition: New. 2nd Revised edition. 203 x 133 mm. Brand New Book with Free Worldwide Delivery. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary. Bookseller Inventory # AAK9780321348104 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Brand Gap, The: Revised Edition (ISBN: 0321348109 / 0-321-34810-9) Neumeier, Marty Quantity Available: > 20
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The Brand Gap: Expanded Edition (ISBN: 0321348109 / 0-321-34810-9) Neumeier, Marty Quantity Available: 2
Book Description: Peachpit Press, 2005. Paperback. Book Condition: New. ABSOLUTELY BRAND NEW! Ships out within 24 hours! International and expedited shipping available. Search our inventory for more books on this subject. We offer shipping discounts on multiple book orders. Bookseller Inventory # 0321348109sdz Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Brand Gap (ISBN: 0321348109 / 0-321-34810-9) Neumeier, Marty Quantity Available: 10
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Book Description: Peachpit Press Publications, Berkeley, 2005. Book Condition: New. Bookseller Inventory # 6257825 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Brand Gap: Revised Edition (ISBN: 9780321348104) Neumeier, Marty Quantity Available: 7
Book Description: Peachpit Pr, 2005. Paperback. Book Condition: New. New book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780321348104 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Brand Gap: Revised Edition (ISBN: 9780321348104) Neumeier, Marty Quantity Available: 4
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Brand Gap (ISBN: 9780321348104) Neumeier, Marty Quantity Available: 2
Book Description: Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-00554883 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (ISBN: 0321348109 / 0-321-34810-9) Neumeier, Marty Quantity Available: 1
Book Description: Peachpit Press, 2005. Paperback. Book Condition: New. Bookseller Inventory # ST0321348109 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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