Ise-Planning Your Fin Future - Softcover

Louis-e-boone-david-l-kurtz-douglas-hearth; Boone; Hearth

Softcover

ISBN 10: 0324405677 ISBN 13: 9780324405675

Publisher: South Western College Publishing, 2005

Synopsis

To accomplish your course goals, use this study guide to enhance your understanding of the text content and to be better prepared for quizzes and tests. This convenient manual helps you assimilate and master the information encountered in the text through the use of practice exercises and applications, comprehensive review tools, and additional helpful resources.

About this title

About the Author:

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

About this edition

• Publisher: South Western College Publishing
• Publication date: 2005
• ISBN 10: 0324405677
• ISBN 13: 9780324405675
• Binding: Paperback
• Number of pages: 484