Practical Management Science, Revised (Book Only) - Hardcover
Easy to understand and to the point--and without any jargon--PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you'll easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The CD-ROMs packaged with every new book include the following useful add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, and RISKOptimizer); Solver Table, which allows you to do sensitivity analysis; and Premium Solver for Education from Frontline Systems. All of these add-ins have been revised for Excel 2007.
"synopsis" may belong to another edition of this title.
About the Author:
Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.
Review:
"Prose is casual and understandable; not stuffy or full of jargon. Problems are realistic and motivating for students, but solvable. Working through problems within a spreadsheet provided by the authors along side text discussion is invaluable for the learning experience."
"More simplistic and to the point. Not to much extra material above and beyond the stuent's level. I also enjoyed the more focused approach toward simulations!! Good business examples are used with nice introductory paragraphs for each chapter. The CD that accompanies the book contains wonderful solution sets and useful supplemental programs."
"More simplistic and to the point. Not to much extra material above and beyond the stuent's level. I also enjoyed the more focused approach toward simulations!! Good business examples are used with nice introductory paragraphs for each chapter. The CD that accompanies the book contains wonderful solution sets and useful supplemental programs."
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2008
- ISBN 10 0324662513
- ISBN 13 9780324662511
- BindingHardcover
- Edition number3
- Number of pages1008
- Rating
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