Bang!: Getting Your Message Heard in a Noisy World - Softcover

Thaler, Linda Kaplan; Koval, Robin

Softcover

ISBN 10: 0385508174 ISBN 13: 9780385508179

Publisher: Crown, 2005

Synopsis

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.

Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

About this title

From the Inside Flap:

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.

Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.
From the Hardcover edition.

From the Back Cover:

Advance Praise for Bang!

“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America

“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist

“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines

About this edition

• Publisher: Crown
• Publication date: 2005
• ISBN 10: 0385508174
• ISBN 13: 9780385508179
• Binding: Paperback
• Edition number: 1
• Number of pages: 256