Viewpoint: An Introduction to Travel Tourism and Hospitality - Softcover
This text provides a comprehensive overview of the travel, tourism and hospitality industry, one of the largest in the world. Students learn practical information about the wide variety of travel products, operating procedures, and technical skills.
"synopsis" may belong to another edition of this title.
From the Publisher:
This comprehensive exploration of the fields of travel, tourism, and hospitality as a whole industry features exceptionally accurate and up-to-date information on the products, procedures, and careers in each field -- based on the author's extensive experience as a member of the training department in the world's largest travel organization.
From the Back Cover:
Viewpoint: An Introduction to Travel, Tourism, and Hospitality introduces the reader to one of the world's largest and most rapidly changing industries encompassing travel, transportation, international and domestic tourism, and hospitality—from the viewpoint of the business professional. Most importantly, this fourth edition reflects the current dramatic changing times—world events, consumer demand and technology, and their impact on the industry.
Main features include:- Milestones: historic and marketing events that changed the industry
- Rules and regulators—who controls what
- Special attention to technology, integrated within each chapter
- Web-based exercises for practice and experience
- A new appendix with an annotated list of industry-related websites
- Importance of marketing is emphasized throughout, the concept that all activities influence consumer choice and satisfaction
- End of chapter mini cases to stimulate problem solving skills
- Worksheets to reinforce the reader's knowledge
- New tourism-related maps
"About this title" may belong to another edition of this title.
- PublisherHoughton Mifflin College Div
- Publication date1993
- ISBN 10 0395637910
- ISBN 13 9780395637913
- BindingPaperback
- Number of pages448
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Viewpoint: An Introduction to Travel Tourism and Hospitality
Published by
Houghton Mifflin College Div
(1993)
ISBN 10: 0395637910
ISBN 13: 9780395637913
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paperback
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