Reading the Popular (Volume 2) - Softcover

Fiske, John

Softcover

ISBN 10: 041507875X ISBN 13: 9780415078757

Publisher: Routledge, 1989

Synopsis

'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.

About this title

About the Author:

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

Review:

`...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.' - Sociology

About this edition

• Publisher: Routledge
• Publication date: 1989
• ISBN 10: 041507875X
• ISBN 13: 9780415078757
• Binding: Paperback
• Edition number: 1
• Number of pages: 240