9780415934558
Buyways: Billboards, Automobiles, and the American Landscape
Catherine Gudis
ISBN 13: 9780415934558
Publisher: Routledge
Publication Date: 2004
Binding: Softcover
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The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce.
A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped intothe American mythology of the open road, promoting mobile consumption as the American Dream on four wheels.
Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption.
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Buyways: Billboards, Automobiles and the American Landscape (Paperback) (ISBN: 9780415934558) Gudis, Catherine Quantity Available: 1
Book Description: Taylor Francis Ltd, United Kingdom, 2004. Paperback. Book Condition: New. 229 x 178 mm. Brand New Book with Free Worldwide Delivery. In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers. Bookseller Inventory # AA69780415934558 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: Taylor & Francis Ltd. Paperback. Book Condition: new. BRAND NEW, Buyways: Billboards, Automobiles and the American Landscape, Catherine Gudis, Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms "the architecture of speed". Bookseller Inventory # B9780415934558 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways, Billboards, Automobiles, and the American Landscape (ISBN: 0415934559 / 0-415-93455-9) Gudis, Catherine Quantity Available: 1
Book Description: Taylor and Francis(Routledge), 2004. Paperback. Book Condition: New. 9.016 by 7.008 inches. (336 pages) Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Wheels 3. The Culture of Mobility 4. Producing Mobile Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of Picturization 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentralization and the Birth of the Strip 7. Visualizing Distribution 8. The Consolidation and Growth of National Advertising 9. Traffic and Trade: Buying Power in Motion 10. An Architecture of Mobility 11. The Strip Part III: The Billboard War : Scenic Sisters and the Business of Highway Beautification 12. The Billboard War 13. When Separate Spheres Collide 14. The Pastoral View 15. Billboard Barons 16. Zoning and the Road to Federal Legislation 17. Losers and Winners Conclusion : The Road Ahead Acknowledgments Notes Bibliography Illustration Credits Index Catherine Gudis is an assistant professor at the University of Oklahoma and received her Ph.D. in American Studies from Yale University. She has worked for several museums, including The Museum of Contemporary Art in Los Angeles, and is the editor of numerous art books, among them Helter Skelter: L.A. Art in the 1990s and A Forest of Signs: Art in the Crisis of Representation . (Paperback). Bookseller Inventory # AG0415934559 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces) (ISBN: 0415934559 / 0-415-93455-9) Gudis, Catherine Quantity Available: 3
Book Description: Taylor & Francis Group. Book Condition: New. pp. 336. Bookseller Inventory # 7512508 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: Routledge, 2004. Paperback. Book Condition: Brand New. 1st edition. 272 pages. 9.25x7.50x1.00 inches. In Stock. Bookseller Inventory # __0415934559 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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