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9780415963305

The Advertising and Consumer Culture Reader

Joseph Turow, Matthew P. McAllister

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9780415963305: The Advertising and Consumer Culture Reader

Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society.

What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader—an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date.

The classic and contemporary essays gathered here explore the past, present, and future of advertising—from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics—from consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large.

Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students’ understanding of key concepts.

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About the Author:

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge.

Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.

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Joseph Turow, Matthew P. McAllister
Published by Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0415963303 ISBN 13: 9780415963305
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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 249 x 175 mm. Language: English . Brand New Book. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present, and future of advertising-from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics-from consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students understanding of key concepts. Bookseller Inventory # AAZ9780415963305

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Joseph Turow, Matthew P. McAllister
Published by Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0415963303 ISBN 13: 9780415963305
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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 249 x 175 mm. Language: English . Brand New Book. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present, and future of advertising-from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics-from consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students understanding of key concepts. Bookseller Inventory # AAZ9780415963305

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Joseph Turow, Matthew P. McAllister
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ISBN 10: 0415963303 ISBN 13: 9780415963305
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Book Description Taylor & Francis Ltd 2009-04-24, London, 2009. paperback. Book Condition: New. Bookseller Inventory # 9780415963305

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Book Description Routledge, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction Part 1: Thinking critically about advertising and consumer culture. Part 2. The historical impact of advertising and consumer culture. Part 3. Advertising and consumer culture in a social context. Part 4. The origins of advertising and consumer culture. Part 5. The globalization of advertising and consumer culture. Part 6. The content of advertising and consumer culture. Part 7. The future of advertising and consumer culture. Part 8. Resisting and celebrating advertising and consumer culture. Bookseller Inventory # ABE_book_new_0415963303

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Book Description Taylor & Francis Ltd. Book Condition: New. Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This title addresses these questions. Editor(s): Turow, Joseph; McAllister, Matthew. Num Pages: 456 pages, black & white illustrations. BIC Classification: JFCD; JFD. Category: (UU) Undergraduate. Dimension: 253 x 177 x 24. Weight in Grams: 794. . 2009. 1st Edition. Paperback. . . . . Bookseller Inventory # V9780415963305

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Book Description Routledge, 2009. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780415963305

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Book Description Taylor & Francis Ltd. Book Condition: New. Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This title addresses these questions. Editor(s): Turow, Joseph; McAllister, Matthew. Num Pages: 456 pages, black & white illustrations. BIC Classification: JFCD; JFD. Category: (UU) Undergraduate. Dimension: 253 x 177 x 24. Weight in Grams: 794. . 2009. 1st Edition. Paperback. . . . . Bookseller Inventory # V9780415963305

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Book Description Routledge, 2009. Paperback. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780415963305

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