9780446672313
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
ISBN 13: 9780446672313
Publisher: Grand Central Pub
Publication Date: 2010
Binding: Softcover
Your Satisfaction is Guaranteed:
Smart, entertaining, and down-to-earth, this critically acclaimed book on service marketing provides practical strategies aimed at the millions of professionals in the service industry.
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Book Description: Little, Brown Company, United States, 2012. Paperback. Book Condition: New. Reprint. 198 x 126 mm. Brand New Book with Free Worldwide Delivery. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear Seeing the Forest Around the Falling Trees. Bookseller Inventory # LIB9780446672313 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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