"synopsis" may belong to another edition of this title.
The Leading Authority–Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
"About this title" may belong to another edition of this title.
Shipping:
US$ 2.64
Within U.S.A.
Book Description Condition: New. Seller Inventory # 4371172-n
Book Description Paperback. Condition: New. Seller Inventory # Abebooks135096
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780470059869
Book Description Condition: new. Seller Inventory # e4a92fd9d8ce0f53e42ca45aec3d4305
Book Description Condition: New. Seller Inventory # 4371172-n
Book Description Paperback. Condition: new. Paperback. The European edition of Strategic Market Management has been prepared with the objective of taking David Aakers outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780470059869
Book Description Condition: New. In. Seller Inventory # ria9780470059869_new
Book Description Paperback. Condition: New. Seller Inventory # 6666-WLY-9780470059869
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9780470059869
Book Description Condition: New. 2007. European. Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620. . . . . . Seller Inventory # V9780470059869