9780470744796

Research Methods for Business : A Skill Building Approach

Sekaran, Uma; Bougie, Roger

ISBN 10: 0470744790 / 0-470-74479-0
ISBN 13: 9780470744796
Publisher: John Wiley & Sons Canada, Limited
Publication Date: 2010

Editorial Reviews:
Synopsis:
Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods. The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes: A fully updated Instructor's Guide Data sets PowerPoint lecture slides for each chapter Lecturers' Testbank with multiple choice, true false, short answer and essay questions. Self-test quizzes SPSS tutorial videos for students

 

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Research Methods for Business: A Skill Building Approach, 5th ed. (ISBN: 9780470744796)
Sekaran, Uma; Bougie, Roger
ISBN 10: 0470744790
ISBN 13: 9780470744796
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Research Methods for Business: A Skill Building Approach (ISBN: 0470744790 / 0-470-74479-0)
Sekaran, Uma; Bougie, Roger
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ISBN 13: 9780470744796
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Research Methods For Business, 5th Edition (ISBN: 9780470744796)
Sekaran, Uma; Bougie, Roger
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RESEARCH METHODS FOR BUSINESS : A SKILL BUILDING APPROACH, 5TH ED (ISBN: 9780470744796)
Sekaran, Uma; Bougie, Roger
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ISBN 13: 9780470744796
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Research Methods for Business: A Skill Building Approach, 5th ed. (ISBN: 0470744790 / 0-470-74479-0)
Sekaran, Uma; Bougie, Roger
ISBN 10: 0470744790
ISBN 13: 9780470744796
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Sekaran, Uma; Bougie, Roger
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Sekaran, Uma; Bougie, Roger
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RESEARCH METHODS FOR BUSINESS : A SKILL BUILDING APPROACH, 5TH ED (ISBN: 0470744790 / 0-470-74479-0)
Sekaran, Uma; Bougie, Roger
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Sekaran, Uma; Bougie, Roger
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