Marketing Decisions for New and Mature Products (2nd Edition) - Hardcover

9780675206471: Marketing Decisions for New and Mature Products (2nd Edition)
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A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

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practical, pragmatic text designed specifically for the product planning course taught at the undergraduate level.

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  • PublisherMacmillan Pub Co
  • Publication date1991
  • ISBN 10 0675206472
  • ISBN 13 9780675206471
  • BindingHardcover
  • Number of pages544
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9780029465516: Marketing Decisions for New and Mature Products

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ISBN 10:  ISBN 13:  9780029465516
Publisher: Prentice Hall (Higher Education ..., 1991
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Book Description Hardcover. Condition: Very Good. Marketing Decisions for New and Mature Products: Planning, Development and Control (MacMillan Series in College Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780675206471

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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780675206471

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