Positioning: The Battle for Your MindRies, Al;Trout, Jack
9780694520473
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries; Laura Ries
ISBN 10: 0694520470 / 0-694-52047-0
ISBN 13: 9780694520473
Publisher: Harperaudio
Publication Date: 1998
ISBN 13: 9780694520473
Publisher: Harperaudio
Publication Date: 1998
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Synopsis:
From the renowned marketing guru and bestselling author of "The 22 Immutable Laws of Marketing" comes the definitive word on branding--essential for doing business in today's cluttered marketplace. Abridged.
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