Introduction to Communication Research - Hardcover

Reinard, John C.

Hardcover

ISBN 10: 0697327302 ISBN 13: 9780697327307

Publisher: McGraw-Hill College, 1997

Synopsis

Written for the introductory research course, Introduction to Communication Research emphasizes critical thinking, stressing the theme that research is an argument and that scholars must engage in using sound reasoning and evidence to make claims. Students are taught to be both competent performers and discriminating readers of research. The text covers both quantitative and qualitative methods, emphasizing the survival skills beginning students need to "do scholarship".

About this title

About the Author:

John Reinard is the acting chair of the Department of Communication at California State University, Fullerton. He is also the author of Foundations of Argument.

About this edition

• Publisher: McGraw-Hill College
• Publication date: 1997
• ISBN 10: 0697327302
• ISBN 13: 9780697327307
• Binding: Hardcover
• Number of pages: 400