This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. This book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
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Book Description 2011. Paperback. Book Condition: New. 247mm x 168mm x. Paperback. Takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book covers the fundamental marketing issues and focuses on emerging issue.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 675 pages. 1.272. Bookseller Inventory # 9780702188572