9780702188572

Marketing Management : A South African Perspective

ISBN 10: 0702188573 / 0-7021-8857-3
ISBN 13: 9780702188572

Publication Date: 2011

Editorial Reviews:
Synopsis:

This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.