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9780702188572

Marketing Management

S. Marx

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9780702188572: Marketing Management

This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. This book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.

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S. Marx Author
Published by Juta Legal and Academic Publishers
ISBN 10: 0702188573 ISBN 13: 9780702188572
New Paperback Quantity Available: 1
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Revaluation Books
(Exeter, United Kingdom)
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Book Description Juta Legal and Academic Publishers. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0702188573

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