Age of Propaganda: The Everyday Use and Abuse of Persuasion - Hardcover

9780716728627: Age of Propaganda: The Everyday Use and Abuse of Persuasion
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Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on the role of surveys and opinion polls in a democracy, and how the impact may be limited.

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Review:
Drawing on the history of propaganda and modern research in social psychology, this book reveals mass persuasion in action -- not just the tactics, but why they work so well, and how we can protect ourselves from manipulation.
From the Inside Flap:
PRAISE FOR THE PREVIOUS EDITION

"In one brilliant tour-de-force, Pratkanis and Aronson give us . . . a comprehensive text of what we really need to know about the most pervasive cultural phenomena of our time." --George Gerbner, Dean Emeritus of the Annenberg School of Communication

"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced." --Mahzarin Banaji, Yale University

"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths." --James Randi, debunker of psychic fraud and author of "Flim-Flam" and "The Mask of Nostradamus"

"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week." --Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University

". . . a gold mine of valuable information and insights into the persuasion process." --Robert B. Cialdini, Arizona State University, and author of “Influence”

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  • PublisherW H Freeman & Co
  • Publication date1998
  • ISBN 10 0716728621
  • ISBN 13 9780716728627
  • BindingHardcover
  • Number of pages416
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Other Popular Editions of the Same Title

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ISBN 10:  ISBN 13:  9780805074031
Publisher: Holt Paperbacks, 2001
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