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9780750657242

Public Relations

Baines, Paul; Egan, John; Jefkins, Frank Author

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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.

The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:

* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup

The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.

With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

"synopsis" may belong to another edition of this title.

Book Description:

Definitive and comprehensive exploration of PR techniques, including new multimedia and global practices.

About the Author:

Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

"About this title" may belong to another edition of this title.

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Baines, Paul; Egan, John; Jefkins, Frank Author
Published by Routledge (2003)
ISBN 10: 0750657243 ISBN 13: 9780750657242
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Book Description Routledge, 2003. Paperback. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780750657242

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Baines, Paul; Egan, John; Jefkins, Frank Author
Published by Taylor Francis Ltd, United Kingdom (2003)
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Book Description Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. 242 x 190 mm. Language: English Brand New Book ***** Print on Demand *****. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour s rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book s practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. Bookseller Inventory # AAV9780750657242

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Baines, Paul; Egan, John; Jefkins, Frank Author
Published by Taylor Francis Ltd, United Kingdom (2003)
ISBN 10: 0750657243 ISBN 13: 9780750657242
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Book Description Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. 242 x 190 mm. Language: English Brand New Book ***** Print on Demand *****.Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour s rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book s practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. Bookseller Inventory # AAV9780750657242

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Baines, Paul; Egan, John; Jefkins, Frank Author
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Book Description BUTTERWORTH HEINEMANN 01/10/2014, 2014. Paperback. Book Condition: New. New Book. This item is printed on demand. Shipped from US This item is printed on demand. Bookseller Inventory # IH-9780750657242

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Baines, Paul; Egan, John; Jefkins, Frank Author
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Book Description BUTTERWORTH HEINEMANN 01/04/2015, 2015. Paperback. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. This item is printed on demand. Bookseller Inventory # LQ-9780750657242

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Baines, Paul; Egan, John; Jefkins, Frank Author
Published by Routledge (2003)
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Book Description Routledge, 2003. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Foreword; Preface; About the authors; Acknowledgements; Defining public relations; Interview with Kevin Moloney; Public relations planning and management; Interview with Marie Owens; Managing Media Relations; Interview with Sir Bernhard Ingham; Communication media; Interview with Richard Quest; Specialist public relations areas; Interview with Dianne Thompson; Appendices; References; Index. Bookseller Inventory # ABE_book_new_0750657243

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Baines, Paul; Egan, John; Jefkins, Frank Author
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Book Description Butterworth-Heinemann, 2003. Paperback. Book Condition: Brand New. 1st edition. 456 pages. 9.50x7.50x1.00 inches. In Stock. Bookseller Inventory # __0750657243

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Baines, Paul; Egan, John; Jefkins, Frank Author
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Book Description Elsevier. Book Condition: New. pp. 456. Bookseller Inventory # 061826923

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Baines, Paul; Egan, John; Jefkins, Frank Author
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Book Description Butterworth-Heinemann. Paperback. Book Condition: New. This item is printed on demand. Paperback. 456 pages. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: The use of multimedia techniques in PR Overseas media and the globalization of media communications The latest case examples - notably New Labours rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the books practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. Features transcripts of interviews with key individuals involved in Public Relations Dedicated guide to the myriad strategies and techniques involved in PR today. New material reflecting the impact of new technology and the globalisation of media communications. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9780750657242

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