9780750657242

Public Relations

Baines, Paul; Egan, John; Jefkins, Frank

ISBN 10: 0750657243 / 0-7506-5724-3
ISBN 13: 9780750657242
Publisher: Routledge
Publication Date: 2003
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.

The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:

* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup

The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.

With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

Review:
Definitive and comprehensive exploration of PR techniques, including new multimedia and global practices.

Book Description

Editorial reviews may belong to another edition of this title.
 

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Baines, Paul; Egan, John; Jefkins, Frank
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Book Description: Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. 242 x 190 mm. Language: English Brand New Book ***** Print on Demand *****. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour s rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book s practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. Bookseller Inventory # AAV9780750657242

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Baines, Paul; Egan, John; Jefkins, Frank
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Book Description: Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. 246 x 189 mm. Brand New Book ***** Print on Demand *****.Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour s rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book s practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. Bookseller Inventory # AAV9780750657242

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Book Description: Butterworth-Heinemann, 2003. Paperback. Book Condition: Brand New. 1st edition. 456 pages. 9.50x7.50x1.00 inches. In Stock. Bookseller Inventory # __0750657243

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Book Description: Butterworth-Heinemann. Paperback. Book Condition: New. This item is printed on demand. Paperback. 456 pages. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: The use of multimedia techniques in PR Overseas media and the globalization of media communications The latest case examples - notably New Labours rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the books practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. Features transcripts of interviews with key individuals involved in Public Relations Dedicated guide to the myriad strategies and techniques involved in PR today. New material reflecting the impact of new technology and the globalisation of media communications. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9780750657242

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Book Description: Paperback. Book Condition: New. 3rd. 185mm x 23mm x 241mm. Paperback. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a.Shipping may be from our UK, US or Australian warehouse depending on stock availability. This item is printed on demand. 431 pages. 0.885. Bookseller Inventory # 9780750657242

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