In the postwar exuberance of America, General Motors launched their Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM’s Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to “Dream Cars” destined to become legends—the GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype. This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that emerged from the mind of Earl are today among the most desired of the twentieth century. Previously unknown facts about the fate of the Dream Cars—some of which seemingly disappeared—and a glimpse of GM’s recent crop of concept cars are offered in the book’s final two chapters.
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This book recreates the drama of the eight GM Motoramas staged between 1949 and 1961, focusing on the cars that took center stage and came to define an era of auto styling. In words and period photographs GM’s Motorama revisits the star-studded extravaganzas that introduced the public to “dream cars” destined to become legends—from the 1951 LeSabre and the turbine-powered Firebirds to the Cadillac Eldorado Brougham and Corvette prototype.From the Inside Flap:
The General Motors Motorama was created to showcase the products of the corporation, which included not only automobiles from Cadillac, Buick, Oldsmobile, Pontiac, Chevrolet, and GMC, but also its auto parts and non-automotive divisions. More notably, it featured experimental automobiles, or “Dream Cars,” created to test public reaction to new ideas. These cars also exposed the public to advanced concepts—a simple but effective way to introduce features that would be found on automobiles in the near and distant future. Certainly, there are no cars rarer or more uniquely styled than the Dream Cars of the 1950s. These Dream Cars are fascinating not only for their peculiar history, but also for their styling. GM’s Motorama and its futuristic styling moved people, as the cars embodied freedom itself and provided a vision of a bright future ahead.
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Book Description Motorbooks. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0760328269