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In the postwar exuberance of America, General Motors launched their Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM’s Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to “Dream Cars” destined to become legends—the GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype. This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that emerged from the mind of Earl are today among the most desired of the twentieth century. Previously unknown facts about the fate of the Dream Cars—some of which seemingly disappeared—and a glimpse of GM’s recent crop of concept cars are offered in the book’s final two chapters.
In the postwar exuberance of 1949 America, General Motors mounted its first Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM’s Motorama brings this short-lived but unforgettable tradition back to life with detailed text and period photographs that revisit the posh venues, such as the Waldorf-Astoria, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to “Dream Cars” destined to become legends, including the 1951 LeSabre, the Cadillac Le Mans, and the Corvette prototype. Later, the Motorama introduced cars like the turbine-powered Firebirds, the Olds F-88, and the Pontiac Bonneville Special. Author David Temple recreates the drama of the eight Motoramas staged between 1949 and 1961, focusing on the cars that took center stage and came to define an era of auto styling.
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Book Description: MBI Publishing, Minneapolis , Minnesota USA, 2006. Hard Cover in Dust Jacket. Book Condition: New. Dust Jacket Condition: New. Photographs (illustrator). 2006 First Printing. 10 x 10 x 3/4 ". 2006 FIRST PRINTING Hardcover book in DJ . BRAND NEW from 2006 publisher . Never opened, Never owned, Never marked . tiny corner bumps, not visible under jacket . Gift Giving quality . Jacket protected in New non-stick clear mylar removeable sleeve . Big handsome book, red cloth over boards with full-color photographic endpages . Album size 10 x 10" , weighs 2-1/2 pounds; 192 pages with appendix, illustrated with B&W and Glossy Color photographs, diagrams and pics of memorabilia throughout . Foreword by Chuck Jordan, Introduction by David E. Davis, Jr . .The General Motors Motorama was created to showcase the products of the corporation, which included not only automobiles from Cadillac, Buick, Oldsmobile, Pontiac, Chevrolet, and GMC, but also its auto parts and non-automotive divisions . More notably, it featured experimental automobiles, or "Dream Cars," created to test public reaction to new ideas . These cars alson exposed the public to advanced concepts - a simple but effective way to introduce features that would be found on automobiles in the near and distant future . Certainly, there are no cars rarer or more uniquely styled than the Dream Cars of the 1950s . These Dream Cars are fascinating not only for their peculiar history, but also for their styling . GM's Motorama and its futuristic styling moved people, as the cars embodied freedom itself and provided a vision of a bright future ahead . This is the true story of 8 of the Motoramas that General Motors staged between 1949 and 1961 - the dream years , which included the prototype for the Corvette and many many other great cars . " GM's Motorama : The Glamorous Show Cars of a Cultural Phenomenon " . by David W. Temple with Chuck Jordan & David E. Davis, Jr. . 2006 First Printing Hardcover book in Dust Jacket , published by MBI Publishing, Minneapolis, Minnesota USA *** Securely packed for Safe Delivery ~ Shipping safely Worldwide, since 1965 *** 10 x 10 x 3/4 ". Bookseller Inventory # 6953GM
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