Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future - Softcover

John Sculley; John A. Byrne

9780788169496: Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future
Softcover
ISBN 10: 0788169491 ISBN 13: 9780788169496
Publisher: Diane Pub Co
View all copies of this ISBN edition:
 
 
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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  • PublisherDiane Pub Co
  • ISBN 10 0788169491
  • ISBN 13 9780788169496
  • BindingPaperback
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Other Popular Editions of the Same Title

9780060157807: Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

Featured Edition

ISBN 10:  0060157801 ISBN 13:  9780060157807
Publisher: Harpercollins, 1987
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