Power-Packed Direct Mail: How to Get More Leads and Sales by Mail - Softcover

Bly, Robert W.

9780805035063: Power-Packed Direct Mail: How to Get More Leads and Sales by Mail
Softcover
ISBN 10: 0805035060 ISBN 13: 9780805035063
Publisher: Henry Holt & Co, 1996
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An excellent overview of direct mail for anyone who's new to the field. This book covers everything you'll need to know: planning your campaign, choosing your offer(s), renting mailing lists, copywriting, design, testing and more.

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  • PublisherHenry Holt & Co
  • Publication date1996
  • ISBN 10 0805035060
  • ISBN 13 9780805035063
  • BindingPaperback
  • Number of pages349

Other Popular Editions of the Same Title

9780805035056: Power-Packed Direct Mail: How to Get More Leads and Sales by Mail

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ISBN 10:  0805035052 ISBN 13:  9780805035056
Publisher: Henry Holt & Co, 1995
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Robert W. Bly
Published by Henry Holt & Co (P) (1996)
ISBN 10: 0805035060 ISBN 13: 9780805035063
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