9781285073040

Marketing Strategy, Text and Cases

Ferrell, O. C.; Hartline, Michael

ISBN 10: 1285073045 / 1-285-07304-5
ISBN 13: 9781285073040
Publisher: Cengage Learning
Publication Date: 2012
Binding: Softcover
About this title:
Synopsis:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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Ferrell, O. C.; Hartline, Michael
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Ferrell, O. C.; Hartline, Michael
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Book Description: Cengage Learning, Inc, United States, 2012. Paperback. Book Condition: New. 6th. 251 x 201 mm. Language: English Brand New Book. MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Bookseller Inventory # AAS9781285073040

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Book Description: Cengage Learning. PAPERBACK. Book Condition: New. 1285073045 BRAND NEW W/FAST SHIPPING! This item is: Marketing Strategy, Text and Cases, 6th Ed., by O. C. Ferrell Michael Hartline; FORMAT: Bound Book; ISBN: 9781285073040. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO Addresses or outside the continental U.S. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # C9781285073040

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Ferrell, O. C.; Hartline, Michael
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Book Description: Cengage Learning, Inc, United States, 2012. Paperback. Book Condition: New. 6th. 251 x 201 mm. Language: English Brand New Book. MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Bookseller Inventory # AAS9781285073040

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Book Description: South-Western Pub, 2012. Paperback. Book Condition: Brand New. 6th edition. 768 pages. 10.25x8.25x0.75 inches. In Stock. Bookseller Inventory # z-1285073045

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