9781285073040

Marketing Strategy, Text and Cases

Ferrell, O. C.; Hartline, Michael

ISBN 10: 1285073045 / 1-285-07304-5
ISBN 13: 9781285073040
Publisher: Cengage Learning
Publication Date: 2012
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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Ferrell, O. C.; Hartline, Michael
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Ferrell, O. C.; Hartline, Michael
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Book Description: Cengage Learning, U.S.A., 2012. Soft cover. Book Condition: New. 5th or later Edition. This is Brand New Original US Softcover Edition!NO Access code or CD !!!! Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery Please leave your phone no. for quickly delivery. Bookseller Inventory # 002336

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Book Description: South-Western Cengage Learning, 2014. Soft cover. Book Condition: New. Sixth Edition. New INSTRUCTOR EDITION, content same as the Student Edition with added notes for the Instructor. Bookseller Inventory # 003779

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Book Description: Cengage Learning, Inc, United States, 2012. Paperback. Book Condition: New. 6th. 251 x 201 mm. Language: English Brand New Book. MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Bookseller Inventory # AAS9781285073040

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