9781285073040

Marketing Strategy, Text and Cases

Ferrell, O. C.; Hartline, Michael

ISBN 10: 1285073045 / 1-285-07304-5
ISBN 13: 9781285073040
Publisher: Cengage Learning
Publication Date: 2012
Binding: Softcover
Editorial Reviews:
Synopsis:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

 

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Marketing Strategy: Text and Cases (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
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ISBN 13: 9781285073040
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Marketing Strategy: Text & Cases; 6th edition (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
ISBN 10: 1285073045
ISBN 13: 9781285073040
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Book Description: Soft cover. Book Condition: New. ***Absolutely Brand New Textbook***. We sell only brand new textbook. ~This is an International Edition Textbook~. Printed in USA with High Quality Paper (not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. If US edition printed in color, our book printed in color too! Most international edition has different ISBN and Cover design. Occasionally. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. All orders ship out same or next business day. We usually ship the textbook via DHL. FedEx or UPS express; your textbook will arrive within 3-5 business days. We do not ship to APO/FPO address. P.O. Box please provides phone number. If you are ship via the Post Office, please expect a delay. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Bookseller Inventory # 10f219781285170435

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Marketing Strategy, Text and Cases (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
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Book Description: South-Western Cengage Learning, 2014. Soft cover. Book Condition: New. Sixth Edition. New INSTRUCTOR EDITION, content same as the Student Edition with added notes for the Instructor. Bookseller Inventory # 003779

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Ferrell, O. C.;Hartline, Michael
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Book Description: Cengage Learning 2012-12-20, 2012. PAPERBACK. Book Condition: New. 1285073045 CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. BRAND NEW. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z1285073045ZN

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Ferrell, O. C.;Hartline, Michael
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Marketing Strategy, Text and Cases, 6th Edition (Paperback) (ISBN: 9781285073040)
Ferrell, O. C.;Hartline, Michael
ISBN 10: 1285073045
ISBN 13: 9781285073040
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Book Description: Cengage Learning, Inc, United States, 2012. Paperback. Book Condition: New. 6th. 251 x 203 mm. Brand New Book. MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Bookseller Inventory # AAS9781285073040

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Marketing Strategy, Text and Cases, 6th Edition (Paperback) (ISBN: 9781285073040)
Ferrell, O. C.;Hartline, Michael
ISBN 10: 1285073045
ISBN 13: 9781285073040
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Book Description: Cengage Learning, Inc, United States, 2012. Paperback. Book Condition: New. 6th. 251 x 203 mm. Brand New Book. MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Bookseller Inventory # AAS9781285073040

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Marketing Strategy, Text and Cases (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
ISBN 10: 1285073045
ISBN 13: 9781285073040
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Book Description: Cengage Learning. PAPERBACK. Book Condition: New. 1285073045 BRAND NEW W/FAST SHIPPING! This item is: Marketing Strategy, Text and Cases, 6th Ed., by O. C. Ferrell Michael Hartline; FORMAT: Bound Book; ISBN: 9781285073040. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO Addresses or outside the continental U.S. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # C9781285073040

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