9781285073040

Marketing Strategy, Text and Cases

Ferrell, O. C.; Hartline, Michael

ISBN 10: 1285073045 / 1-285-07304-5
ISBN 13: 9781285073040
Publisher: Cengage Learning
Publication Date: 2012
Binding: Softcover
Editorial Reviews:
Synopsis:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

 

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Ferrell, O. C.;Hartline, Michael
ISBN 10: 1285073045
ISBN 13: 9781285073040
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MARKETING STRATEGY: TEXT & CASES 6/E (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
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Marketing Strategy: Text and Cases (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
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Marketing Strategy: Text & Cases; 6th edition (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
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ISBN 13: 9781285073040
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Book Description: Soft cover. Book Condition: New. ***Absolutely Brand New Textbook***. We sell only brand new textbook. ~This is an International Edition Textbook~. Printed in USA with High Quality Paper (not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. If US edition printed in color, our book printed in color too! Most international edition has different ISBN and Cover design. Occasionally. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. All orders ship out same or next business day. We usually ship the textbook via DHL. FedEx or UPS express; your textbook will arrive within 3-5 business days. We do not ship to APO/FPO address. P.O. Box please provides phone number. If you are ship via the Post Office, please expect a delay. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Bookseller Inventory # 10f219781285170435

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Marketing Strategy, Text and Cases (ISBN: 1285073045 / 1-285-07304-5)
Ferrell, O. C.;Hartline, Michael
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Book Description: South-Western Cengage Learning, 2014. Soft cover. Book Condition: New. Sixth Edition. New INSTRUCTOR EDITION, content same as the Student Edition with added notes for the Instructor. Bookseller Inventory # 003779

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Ferrell, O. C.;Hartline, Michael
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