This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
"synopsis" may belong to another edition of this title.
Shipping:
US$ 12.62
From United Kingdom to U.S.A.
Book Description Paperback. Condition: Brand New. 1st edition. 384 pages. 10.79x8.43x0.55 inches. In Stock. Seller Inventory # zk1292042915