9781400081691
Your Marketing Sucks
Mark Stevens
ISBN 13: 9781400081691
Publisher: Three Rivers Pr
Publication Date: 2005
Binding: Softcover
Your Satisfaction is Guaranteed:
• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.
• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business.
• Fire your advertising agency if it even thinks about applying for a Clio or other creative award.
• Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.
Your Marketing Sucks: Search Results
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Your Marketing Sucks (ISBN: 1400081696 / 1-4000-8169-6) Stevens, Mark Quantity Available: 1
Book Description: Crown Business, 2005. Paperback. Book Condition: New. (We ship fast. Items arrive in 4-14 business days. Full refunds provided if you are dissatisfied). Bookseller Inventory # mon0000121546 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Your Marketing Sucks. Format: Book (ISBN: 1400081696 / 1-4000-8169-6) Stevens, Mark Quantity Available: > 20
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Your Marketing Sucks (Paperback) (ISBN: 9781400081691) Stevens, Mark Quantity Available: 1
Book Description: Three Rivers Press, United States, 2006. Paperback. Book Condition: New. Reprint. 228 x 152 mm. Brand New Book with Free Worldwide Delivery. - Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing-- demand that the money spent on marketing bring in more money in return. - Cut through the myths that claim marketing is about advertising, public relations, or direct mail-- learn that it is about growing the revenue, profit, and valuation of the business. - Fire your advertising agency if it even thinks about applying for a Clio or other creative award. - Implement the marketing moratorium-- stop all marketing until you know how each component of your program justifies itself in dollars and cents. Bookseller Inventory # AAC9781400081691 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: Crown Publishing Group, 2005. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # VR-9781400081691 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Your Marketing Sucks (ISBN: 1400081696 / 1-4000-8169-6) Stevens, Mark Quantity Available: 2
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Your Marketing Sucks (ISBN: 1400081696 / 1-4000-8169-6) Stevens, Mark Quantity Available: 3
Book Description: Crown Business. PAPERBACK. Book Condition: New. 1400081696 Brand New. Bookseller Inventory # Z1400081696ZN Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Your Marketing Sucks. (ISBN: 1400081696 / 1-4000-8169-6) Stevens, Mark Quantity Available: 1
Book Description: 2005. Paperback. Book Condition: New. 143mm x 14mm x 201mm. 239 pages. 0.177. Bookseller Inventory # 9781400081691 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Your Marketing Sucks. (ISBN: 9781400081691) Stevens, Mark Quantity Available: 2
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Your Marketing Sucks (ISBN: 9781400081691) Stevens, Mark Quantity Available: 1
Book Description: Three Rivers Press, 2006. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9781400081691 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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