A Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro (International Edition) - Softcover

Philip Kotler

9781405826129: A Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro (International Edition)
Softcover
ISBN 10: 1405826126 ISBN 13: 9781405826129
Publisher: Prentice Hall, 2005
View all copies of this ISBN edition:
 
 

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"synopsis" may belong to another edition of this title.

  • PublisherPrentice Hall
  • Publication date2005
  • ISBN 10 1405826126
  • ISBN 13 9781405826129
  • BindingPaperback

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want

Other Popular Editions of the Same Title

9781405823982: Value Pack: Framework for Marketing Management with Framework for Human Resource Management: AND Framework for Human Resource Management

Featured Edition

ISBN 10:  1405823984 ISBN 13:  9781405823982
Publisher: Prentice Hall, 2005
Softcover

  • 9781405846745: Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro

    Prenti..., 2006
    Softcover

  • 9781405814676: Framework for Marketing Management: AND Framework for Human Resource Management

    Prenti..., 2004
    Softcover

Top Search Results from the AbeBooks Marketplace