Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro - Softcover

Philip Kotler; Marian Wood

9781405846745: Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro
Softcover
ISBN 10: 1405846747 ISBN 13: 9781405846745
Publisher: Prentice Hall, 2006
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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  • PublisherPrentice Hall
  • Publication date2006
  • ISBN 10 1405846747
  • ISBN 13 9781405846745
  • BindingPaperback

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