The Information Edge: Now With the Strategy Tree Planning Methodology - Hardcover

Meyer, N. Dean; Boone, Mary E.

Hardcover

ISBN 10: 1556232799 ISBN 13: 9781556232794

Publisher: Irwin Professional Pub, 1989

Synopsis

A guide to using computer systems strategically demonstrates how to manage information profitably and use the Strategy Tree planning process to identify the high payoff applications of computers

About this title

From the Author:

Time flies. The first edition of this book was written a decade ago. The second edition appeared five years later. It's been published in Spanish and Japanese, and used as the basic text for training countless IS professionals in methods of strategic alignment.

In the last ten years, many of the application described in this book have become commonplace. New technologies have come and gone ast the "hot" issue of the year. But the fundamental business questions about the payoff of IS have not changed.

More than ever, information systems departments are expected to align themselves with corporate strategies and need methods to identify high-payoff, mission-critical opportunities. Methods such as business process reengineering have uncovered significant business opportunities, but are not designed to identify systems opportunities. Without specific methods, business process reengineering teams intuitively define requirements that may or may not be the highest payoff use of information technology. Therefore, the needs assessment and benefits measurement methods in this book are perfect adjuncts to a successful reengineering program.

And in these challenging economic times, executives are demanding high returns on their investment in IS. This forces IS professionals to learn methods for measuring, in meaningful and tangible ways, the payback from computing and telecommunications tools.

Even though this book has a long history, during that decade no other book has even come close to providing such accessible, practical, and effective methods of finding and measuring the "intangible" strategic benefits of computing. It is the "handbook" of IS internal business consultants.

Our consulting clients have demanded that we republish this material. They say that the methods it describes help them with budgeting, convincing, and innovating.

To our clients and readers, we say thank you... for making this book a tremendous success, and for telling us that its tenets are still practical and important. We hope that its republication continues to contribute to the strategic alignment of IS departments worldwide. (1995)

From the Back Cover:

"No other book presents so many compelling, practical cases of those who have seized the information initiative. Jargon and obscure theory are delightfully absent. Regardless of the business you are in, you will find practical examples of immediate value." -- Tom Peters, co-author of In Search of Excellence and A Passion for Excellence

"...An important first step in giving managers a framework to evaluate the value of information technologies...This book is especially useful for people who sense the importance of the technology but are unable to articulate those feelings..." -- The Washington Post

"An influential book on how to measure the business benefits of computers." -- Information Week

About this edition

• Publisher: Irwin Professional Pub
• Publication date: 1989
• ISBN 10: 1556232799
• ISBN 13: 9781556232794
• Binding: Hardcover
• Number of pages: 406