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9781557091390

Rudolph the Red-Nosed Reindeer

May, Robert

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9781557091390: Rudolph the Red-Nosed Reindeer

In 1939 Robert L. May, a copywriter working at Chicago's Montgomery Ward & Co., wrote a holiday story at the request of his employer. Almost two and a half million copies of the little tale about a reindeer with a shiny red nose were given away to all the children who visited Montgomery Ward stores that year. The rest is history. Over seventy years later, the beloved classic is once again available in a hardcover faithful facsimile of the 1939 Rudolph, with original text and original Denver Gillen illustrations.

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About the Author:

Robert L. May penned one of America's most famous contributions to Christmas folklore while working as a copywriter for Montgomery Ward & Co. in Chicago. He graduated Phi Beta Kappa from Dartmouth College in 1926 and held various advertising jobs in several department stores across the country before going to the catalog company in 1936. A humble, soft-spoken man, May was gratified that children the world over responded to the story of the lonely little deer who found happiness when he gladly accepted a chance to help others. May referred to Rudolph as "my generous son," claiming that the noble reindeer enabled him to send his six children to college.

In 1958 May donated the original 32-page Rudolph manuscript to the Baker Library at Dartmouth College, which now houses the Robert L. May Collection. May left Montgomery Ward in 1951 to manage Rudolph's burgeoning career but returned to the company in 1958, retiring in 1970. He died in 1976.

Excerpt. © Reprinted by permission. All rights reserved.:

The delightful feel of the original is kept and while reading, it becomes clear why this story has become a cherished part of every Christmas.  (Feathered Quill, August 29, 2012)

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May, Robert
Published by Applewood Books 1990-10-01 (1990)
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Book Description Applewood Books 1990-10-01, 1990. Hardcover. Book Condition: New. 1557091390. Bookseller Inventory # Z1557091390ZN

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Book Description Applewood Books, 1990. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: In 1939, Robert L. May, at the request of his employer, Montgomery Ward & Co., wrote a holiday story about a reindeer with a shiny red nose. At Christmastime that year 2,400,000 copies of the book were distributed through Montgomery Wards stores. The rest is history. Our edition is a facsimile of the original. Bookseller Inventory # ABE_book_new_1557091390

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Book Description Applewood Books. Book Condition: New. Children's Hardcover w/ DJ. Very good condition; edges, corners, and covers of book show minor wear. No underlining; no highlighting; no internal markings. DJ is new / fine. Stored in sealed plastic protection. In the event of a problem we guarantee full refund. 1990. Children's Hardcover w/ DJ. Bookseller Inventory # S-01477

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Book Description Applewood Books. 1 Laminated Cover(s), 1990. hard. Book Condition: New. Later immortalized in a song by Johnny Marks (which became a huge hit for Gene Autry) and in a classic Rankin/Bass animated television special, Rudolph the Red-Nosed Reindeer entered the American Christmas tradition in 1939 when Chicago-based retailer Montgomery Ward asked copywriter Robert May to create an original character for a giveaway book. Written with the same poetic meter as "A Visit from St. Nicholas," with drawings by Denver Gillen, May's friend in the illustration department, Rudolph was an immediate success, and Montgomery Ward gave away 2 1/2 million copies of the book that year. The book is presented here in a handsome facsimile copy of the original giveaway edition, for all ages. 32. Bookseller Inventory # 54882

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