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9781586214517

What Clients Love: A Field Guide to Growing Your Business

Harry Beckwith

ISBN 10: 1586214519 / 1-58621-451-9
ISBN 13: 9781586214517
Publisher: Hachette Audio
Publication Date: 2003

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Synopsis:

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

Review:

"Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field."

Publishers Weekly, 12/23/2002

What Clients Love: A Field Guide to Growing Your Business: Search Results

What Clients Love (ISBN: 1586214519 / 1-58621-451-9)
Beckwith, Harry

ISBN 10: 1586214519
ISBN 13: 9781586214517

Bookseller: Books and More by The Rowe (Bella Vista, AR, U.S.A.)
Bookseller Rating:

Quantity Available: 1

Book Description: Hachette Audio 2003-01, 2003. Audio CD. Book Condition: Brand New. Brand new. Never played or owned. May have a remainder mark. 5.86 in l x 5.10 in w x .74 in h. .28 lb. Harry Beckwith, bestselling author of Selling the Invisible and the Audie award-winning The Invisible Touch, reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan. In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert. Beckwith explains the sheer simplicity of a marketing plan-how to find your company's position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact. -- Product Description. Remainder. Bookseller Inventory # C1586214519

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