Typesense: Making Sense of Type on the Computer - Softcover
TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration.
Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy. It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?
Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy. It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?
"synopsis" may belong to another edition of this title.
From the Back Cover:
About the Author:
TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.
Susan G. Wheeler is a Professor & Director of the Commercial Art Program at the University of Cincinnati in Blue Ash, Ohio.
"About this title" may belong to another edition of this title.
- PublisherCoriolis Group
- Publication date1996
- ISBN 10 1850328188
- ISBN 13 9781850328186
- BindingPaperback
- Number of pages178
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Typesense: Making Sense of Type on the Computer
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Coriolis Group
(1996)
ISBN 10: 1850328188
ISBN 13: 9781850328186
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9364842
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TypeSense: Making Sense of Type on the Computer
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781850328186. Seller Inventory # 9741733
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