9783844319118

Consumer Behavior of Male and Female Fans towards Women's Football: Are there marketing opportunities?

Stride, Alan

ISBN 10: 3844319115 / 3-8443-1911-5
ISBN 13: 9783844319118
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2011
Binding: Softcover
Editorial Reviews:
Synopsis:
The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing

 

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Consumer Behavior of Male and Female Fans Towards Women's Football (ISBN: 9783844319118)
Stride, Alan
ISBN 10: 3844319115
ISBN 13: 9783844319118
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Consumer Behavior of Male and Female Fans Towards Women's Football (ISBN: 9783844319118)
Stride, Alan
ISBN 10: 3844319115
ISBN 13: 9783844319118
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Book Description: LAP LAMBERT ACADEMIC PUB 01/07/2014, 2014. Paperback. Book Condition: New. New Book. This item is printed on demand. Shipped from UK. This item is printed on demand. Bookseller Inventory # IQ-9783844319118

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Consumer Behavior of Male and Female Fans towards Women's Football (ISBN: 9783844319118)
Stride, Alan
ISBN 10: 3844319115
ISBN 13: 9783844319118
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Book Description: Lap Lambert Acad. Publ. Mrz 2011, 2011. Taschenbuch. Book Condition: Neu. 220x150x4 mm. This item is printed on demand - Print on Demand Titel. - The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing 72 pp. Englisch. Bookseller Inventory # 9783844319118

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Consumer Behavior of Male and Female Fans towards Womens Football: Are there marketing opportunities (ISBN: 9783844319118)
Stride, Alan
ISBN 10: 3844319115
ISBN 13: 9783844319118
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Bookseller Rating: 5-star rating
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Book Description: Paperback. Book Condition: New. This item is printed on demand. Paperback. The reputation of womens football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the womens game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for womens football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Womens game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing This item ships from La Vergne,TN. book. Bookseller Inventory # 9783844319118

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