Sales Management (Dryden Press Series in Marketing) - Hardcover
Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting salespeople today and beyond. The most current text on the market, Sales Management focuses on topics most important to todayAEs organizations, including team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition. A salesperson turned professor, Dr. Futrell empowers students with the tools to win customers for life."
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- Publication date1993
- ISBN 10 9993886726
- ISBN 13 9789993886723
- BindingHardcover
- Edition number4
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