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Chris T. Allen

View Larger Image Advertising and Integrated Brand Promotion Chris T. Allen; Thomas O'Guinn; Chris Allen; Richard J. Semenik ISBN: 9780324568622 Publisher: South-Western Pub Publication Date: 2008 Binding: Hardcover More About this Book
Advertising and Integrated Brand Promotion Chris T. Allen; Thomas C. O'Guinn; Richard J. Semenik ISBN: 9780324320152 Publisher: Thomson/South-Western Publication Date: 2006 More About this Book
Advertising and Integrated Brand Promotion Chris T. Allen; Thomas C. O'Guinn; Richard J. Semenik ISBN: 9780324317183 Publisher: Thomson/South-Western Publication Date: 2006 Binding: Softcover More About this Book
View Larger Image Advertising And Integrated Brand Promotion with Infotrac Chris T. Allen; Thomas C. O'Guinn; Allen; Richard J. Semenik; O'Guinn; Semenik ISBN: 9780324113808 Publisher: South-Western Pub Publication Date: 2002 Binding: Hardcover Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow. More About this Book Other editions: Hardcover - 2005
Advertising, Ad Campaign Planner Chris T. Allen; Thomas C. O'Guinn; Richard J. Semenik; Shay Sayre ISBN: 9780324099096 Publisher: South-Western Pub Publication Date: 1998 Binding: Hardcover More About this Book
View Larger Image Advertising Chris T. Allen; Thomas C. O'Guinn; Richard J. Semenik ISBN: 9780538869089 Publisher: South-Western Pub Publication Date: 1997 Binding: Hardcover More About this Book
Advances in Consumer Research Chris T. Allen ISBN: 9780915552320 Publisher: Assn for Consumer Research Publication Date: 1994 Binding: Hardcover More About this Book
1992 Ama Winter Educators' Conference: Marketing Theory and Applications Chris T. Allen; Tex.) Ama Winter Educators' Conference (1992 San Antonio; Thomas J. Madden; American Marketing Association ISBN: 9780877572244 Publisher: Amer Marketing Assn Publication Date: 1992 Binding: Softcover More About this Book

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