Chris T. Allen
Advertising and Integrated Brand PromotionChris T. Allen; Thomas O'Guinn; Chris Allen; Richard J. Semenik
ISBN: 9780324568622
Publisher: South-Western Pub Publication Date: 2008 Binding: Hardcover |
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Advertising and Integrated Brand PromotionChris T. Allen; Thomas C. O'Guinn; Richard J. Semenik
ISBN: 9780324320152
Publisher: Thomson/South-Western Publication Date: 2006 |
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Advertising and Integrated Brand PromotionChris T. Allen; Thomas C. O'Guinn; Richard J. Semenik
ISBN: 9780324317183
Publisher: Thomson/South-Western Publication Date: 2006 Binding: Softcover |
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Advertising And Integrated Brand Promotion with InfotracChris T. Allen; Thomas C. O'Guinn; Allen; Richard J. Semenik; O'Guinn; Semenik
ISBN: 9780324113808
Publisher: South-Western Pub Publication Date: 2002 Binding: Hardcover Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow. Other editions: Hardcover - 2005 |
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Advertising, Ad Campaign PlannerChris T. Allen; Thomas C. O'Guinn; Richard J. Semenik; Shay Sayre
ISBN: 9780324099096
Publisher: South-Western Pub Publication Date: 1998 Binding: Hardcover |
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AdvertisingChris T. Allen; Thomas C. O'Guinn; Richard J. Semenik
ISBN: 9780538869089
Publisher: South-Western Pub Publication Date: 1997 Binding: Hardcover |
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Advances in Consumer ResearchChris T. Allen
ISBN: 9780915552320
Publisher: Assn for Consumer Research Publication Date: 1994 Binding: Hardcover |
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1992 Ama Winter Educators' Conference: Marketing Theory and ApplicationsChris T. Allen; Tex.) Ama Winter Educators' Conference (1992 San Antonio; Thomas J. Madden; American Marketing Association
ISBN: 9780877572244
Publisher: Amer Marketing Assn Publication Date: 1992 Binding: Softcover |
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