William T. Brooks

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Sales Techniques

William T. Brooks

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The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell

William T. Brooks

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Zero-Resistance Selling

William T. Brooks; Maxwell Maltz; Dan S. Kennedy; Matt Oechsli; Jeff Paul; Pamela Yellen

Some of the most respected sales authorities in America have joined together to prepare the first and only customized application of Psycho-Cybernetics to overcome all types of sales resistance.

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You're Working Too Hard to Make the Sale!: More Than 100 Insider Tools to Sell Faster and Easier

William T. Brooks; Thomas M. Travisano

Every salesperson must ``make the sale''--but chatting, networking, even listening to a customer's ``needs'' will only get them so far. What really spells success in sales is the salesperson's ability to determine the customer's true ``wants''--and appeal to those wants directly. Armed with feedback from hundreds of decision-makers, buyers, and end-users at various corporations, authors Brooks and Travisano show how customers almost always make a partly emotional buying decision and demonstrate how to: identify the ``hidden buying motivation'' defined by a customer's wants; use words, phrases, and techniques that work most effectively to uncover customers wants; create a perception in the customer's mind that is favorable--instead of relying on facts and stats.

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Niche Selling: How to Find Your Customer in a Crowded Market

William T. Brooks

Shows how to inrease sales by finding and marketing to your most likely consumer segments. This practical, straightforward approach directs the reader through the entire niche selling process, showing how to: develop workable sales strategies based on alliances; enhance your standing in the minds of prospects and customers using the power of personal positioning; conquer the problem of ``institutionalized insulation'' that mentally and physically removes the most salespeople from their customers.

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High Impact Time Management

William T. Brooks; Terry W. Mullins

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High Impact Selling: Power Strategies for Successful Selling

William T. Brooks

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High Impact Public Speaking

William T. Brooks

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High Impact Living: A Guide to Total Achievement

William T. Brooks

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